Last updated: March 4, 2026
What does this policy cover?
This Privacy Policy (“Privacy Policy”) describes how Primm AB processes personal data collected from individual users (“you” and “your”) via the e-commerce website www.fibr.se (“Website”).
The Privacy Policy does not apply to other websites, applications or services that integrate with the Website or third-party products and services (for example, social media or external services that are linked to the Website).
What is personal data?
Personal data is any information that can be directly or indirectly linked to a living natural person. Examples of personal data include:
–
Name
–
Social security number
–
Delivery address
–
Telephone number
–
Email address
–
Order history
–
User data
What does processing of personal data mean?
Processing of personal data includes any operation which is performed on personal data, whether or not by automated means. This includes, among others:
–
Collection
–
Registration
–
Compilation
–
Storage
–
Transfer
–
Deletion
Who is responsible for your personal data?
The website is owned and operated by:
Primm AB
Primm AB is the data controller for the processing of personal data that occurs via the Website.
Why are we allowed to process personal data?
To process personal data, a legal basis is required under the General Data Protection Regulation (GDPR). The legal bases we can use are:
–
Consent from you
–
That the processing is necessary for the performance of a contract
–
To fulfill a legal obligation, such as accounting obligations
–
A balancing of interests where our legitimate interest outweighs your privacy interest
What personal data do we collect?
We only collect personal data that is necessary to provide our services and products.
Personal data is used, for example, to:
–
Give you access to the Website
–
Manage orders
–
Deliver products
–
Manage payments
–
Communicate with you
–
Improve the Website’s features
–
Analyze usage of the Website
–
Manage cookies and similar technologies according to our cookie policy
Type of personal data
When you place an order, we collect:
–
First name
–
Last name
–
Address
–
Email address
–
Telephone number
Purpose
To process orders, send order confirmations, deliver products and handle customer service.
Legal basis
Fulfillment of contracts.
Storage time
Data is saved according to the Accounting Act for at least 7 years.
When you make a payment, your payment details are processed by our payment service providers. For example, they may collect:
–
Name
–
Billing address
–
Delivery address
–
Payment details
We normally do not have access to complete payment details.
Purpose
To make payments and meet accounting requirements.
Legal basis
Fulfillment of contracts.
When you contact us via email, form or chat, we may collect:
–
Name
–
Email address
–
Telephone number
–
Information you provide yourself
Purpose
To answer questions and provide customer support.
Legal basis
Legitimate interest or contract.
When you leave reviews, we may collect:
–
Name
–
The content of the review
Purpose
To publish reviews and provide other customers with information about our products.
Legal basis
Consent.
If you sign up for our newsletter, we may use your email address to send you information about products, offers and news.
You can cancel your subscription at any time via the link in the mailing.
Legal basis
Consent or legitimate interest.
Transaction messages
We may send necessary messages such as:
–
Order confirmations
–
Delivery information
–
Receipts
–
Administrative messages
These cannot be unregistered as they are necessary to complete your purchase.
Sensitive personal data
We do not knowingly collect sensitive personal data such as information about health, political opinions or religious beliefs.
Where we collect your personal data
We may collect personal data from:
–
Yourself when you make a purchase or contact us
–
Your activity on the Website
–
Third-party services used for payment, analysis or delivery
We store personal data only for as long as it is necessary for the purposes described in this policy or as long as we are required by law.
Data required by the Accounting Act is normally saved for up to seven years.
When data is no longer needed, it is deleted or anonymized.
The website is operated via the e-commerce platform Shopify, which stores and processes certain customer data to enable the operation of the website and the handling of orders.
We may share personal information with companies that help us run our business, for example:
–
E-commerce platforms
–
Payment service providers
–
Freight and logistics companies
–
Analysis and marketing services
–
Email providers
Examples of such services may include:
–
Shopify (e-commerce platform)
–
Qliro or other payment service providers
–
Shipmondo, PostNord or other logistics partners
–
Analysis tools such as Google Analytics
–
Klaviyo (email marketing)
These companies process data only according to our instructions and in accordance with applicable data protection legislation.
Some of our service providers may be based outside the EU/EEA.
If personal data is transferred to such countries, Primm AB ensures that the level of protection is adequate through standard contractual clauses or other approved protection mechanisms according to GDPR.
We take technical and organizational measures to protect your personal data, such as:
–
secure servers
–
limited access to personal data
–
strong passwords and authentication
–
security updates
You have the right to:
–
request access to your personal data
–
request correction of incorrect information
–
request deletion of data
–
limit processing
–
object to processing
–
get data portability
–
withdraw consent
You also have the right to file a complaint with the Swedish Data Protection Authority (IMY).
If you wish to exercise your rights or have any questions about this policy, please contact:
Primm AB
Organization number: 559238-9380
Address: Brånavägen 19, 82830 Edsbyn.
Email: help@fibr.se
We may update this Privacy Policy from time to time. The most recent version is always posted on the Website.
